Who Are We?

Meet the dynamic women fueling our website's success, each with over a decade in UX.

Bella Zhang

Hello, I'm Bella, a seasoned UX consultant with over 10 years of experience in complex B2B web application design. My expertise spans across e-commerce, video sharing platforms, and ad tech industries, enabling me to create user-centric and visually appealing solutions tailored to users needs.

I'm passionate about helping newly graduated UX professionals break into the industry and secure their dream jobs. Let's collaborate to turn your UX aspirations into reality!

Natalie Encalada

Hey there, I'm Natalie! I’m a consultant with a decade-long background in product design, originally specializing in graphic design. I’ve worked in a range of industries including ad tech, pharma, and e-commerce. My skillset lies in tackling complex challenges and via research, creating intuitive design solutions.

‍As a passionate mentor to aspiring UX designers, I'm dedicated to fostering inclusive design principles and guiding others on their journey into the field.